Apple's new CEO John Ternus makes AI top priority

On September 1, Apple welcomes John Ternus as its new CEO, marking just the third person to hold the role since 1997. Ternus, a hardware engineer and Tim Cook's former colleague, succeeded Cook after the latter's 15-year tenure at the helm. Apple's share price has surged by over 2,000% since Cook's arrival in 2011, with the company selling more than 3.1 billion iPhones during that period.

Ternus faces significant challenges, particularly in reshaping Apple's AI strategy, as the company has struggled to keep up with competitors. Ternus will unveil Apple's first foldable iPhone and a new AI-powered Siri at the company's Autumn product launch event. Critics argue that Apple has fallen behind rivals in AI adoption, but experts believe the technology is here to stay and could be the most consequential for Apple's future.

Ternus, with his engineering background and experience in key innovations like the Apple Watch and AirPods, is expected to lead the company in new AI-driven products. However, Apple's reliance on other companies for AI infrastructure poses risks, including potential disruption by rivals like OpenAI and Google.