Apple's new CEO John Ternus makes AI top priority
John Ternus is just the third Apple CEO in 30 years. His primary challenge is to correct the company's faltering AI strategy to preserve its position as a big tech leader.
On September 1, Apple welcomed John Ternus as its new CEO, marking the third person to lead the tech giant since 1997. Ternus, a leading hardware engineer, succeeded Tim Cook after his 15-year tenure at the helm of Apple. Ternus, who has been working closely with Cook since April, faces the challenge of reshaping Apple's AI strategy.
Since Cook's takeover in 2011, Apple's share price has surged more than 2,000%, and the company has sold over 3.1 billion iPhones. Ternus is expected to unveil Apple's first foldable iPhone and a new AI-powered Siri at the Autumn product launch event on September 9. IDC's Francisco Jeronimo believes that AI will be the most consequential technology for Apple, but warns that Apple's dependence on other companies for AI infrastructure could create significant challenges.
Ternus, with his engineering background, is expected to lead the way in developing new AI-driven products for Apple.
Written by urgent.news from DW Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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