Apple's new CEO John Ternus makes AI top priority
John Ternus is just the third Apple CEO in 30 years. His primary challenge is to correct the company's faltering AI strategy to preserve its position as a big tech leader.
On September 1, 2023, Apple welcomed John Ternus as its new CEO, marking the third man to hold the position at the tech giant since 1997. Ternus, a leading hardware engineer, succeeded Tim Cook, who led Apple for 15 years. Since April, Ternus has been working alongside Cook to prepare for the big role. Apple's share price has skyrocketed by more than 2,000% since Cook's arrival in 2011, and the company has sold over 3.1 billion iPhones.
However, Ternus faces the challenge of reshaping Apple's AI strategy, as the company has struggled to embrace the technology and keep up with rivals. Ternus will unveil Apple's first foldable iPhone and a new AI-powered Siri at the company's Autumn product launch event on September 9. Francisco Jeronimo, VP for Data and Analytics at tech research group IDC, predicts AI will dictate the future of most tech companies, and Apple's success hinges on how well Ternus can navigate this landscape.
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