Shin Ramyun Heads to Gamescom 2026
Nongshim will participate in Gamescom 2026, the world’s largest game exhibition, to be held in Cologne, Germany, from Aug. 26 to 30, introducing the taste of Korean spiciness to gamers around the world.The company said it focused on the fact that Gamescom is more than a simple showcase of technology
Nongshim, the producer of Shin Ramyun, will be present at Gamescom 2026, the world's biggest video game expo, held in Cologne, Germany from August 26 to 30. The company aims to bring the spicy flavor of Korean cuisine to gamers globally. Gamescom isn't just about showcasing technology; it's a cultural festival where gamers from all over the world share their experiences.
To connect their brand with this spirit, Nongshim will set up a "Shin Ramyun Factory" booth in Hall 8, where visitors can engage in interactive games. Points earned from these games can be traded for Shin Ramyun merchandise, including hand fans, pouches, and collaboration goods from the KPop Demon Hunters. Nongshim is also the exclusive sponsor of "Gamescom Beach," a beach-themed area designed around the 'TASTE SHIN' theme, where visitors can enjoy a Shin Ramyun Toomba tasting zone, a photo zone, and a lounge.
On August 27, Kim Hyung-seok, head of Nongshim Europe, will present the company's growth journey and future plans to global business leaders. Kim emphasized Shin Ramyun's expansion from a local Korean product to a global brand, and the company's commitment to infusing new enjoyment and cultural experiences into their spicy offerings.
Nongshim's ultimate aim is to transform Shin Ramyun, a beloved Korean comfort food, into a cherished comfort food worldwide. Following their participation in Gamescom, Nongshim plans to further strengthen its connections with European consumers, especially the MZ generation, through more experiential B2C marketing, aiming to boost brand recognition and market share.
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