Target’s new beauty selection has almost no Black-owned brands
Target's refreshed beauty assortment aims to promote emerging brands, but includes very few from Black entrepreneurs. Of the 90 brands listed as part of the new beauty assortment, Modern Retail could only identify two with Black owners or founders. A spokesperson said the collection was focused on beauty brands from around the world, pointing to Korean, Japanese, Mexican and French brands.
Target's latest beauty lineup, set to debut on September 10, is expected to introduce nearly 1,600 products from 90 brands, primarily new to the retailer. However, a close examination reveals that the collection features an impressively low number of Black-owned brands. Among the 90 brands, only two stand out with Black ownership or leadership: hair-care brand Briogeo and Glamazon Beauty, a cosmetics line.
The remaining options predominantly consist of brands operated or founded by individuals of Asian descent, with a dozen Korean brands making an appearance. The majority of these brands are also newcomers to Target.
Written by urgent.news from Modern Retail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
