'Cosmetics ODM's role is creating what's not out there yet,' Cosmax R&D head says
SEONGNAM, Gyeonggi Province — Cosmax, one of Korea’s largest beauty original development manufacturing (ODM) companies, has to stay ahead of market trends as it develops products for some 5,000 beauty brands worldwide. Working with clients ranging from major European labels to emerging boutique brands, the company seeks not just to follow demand but to help shape the next beauty trend. At its…
Seongnam, Gyeonggi Province — Cosmax, a leading beauty original development manufacturing (ODM) company in Korea, is constantly striving to anticipate market trends as it develops products for over 5,000 beauty brands across the globe. Collaborating with a diverse range of clients, from prominent European brands to emerging boutique labels, Cosmax aims not only to follow demand but also to help mold the next beauty trend.
At its research center in Seongnam, Gyeonggi Province, the company is developing what it believes could be the next major market breakthroughs.
Woo Young-hwa, the director of the Cosmax Makeup R&D Center, revealed three technologies currently under development that could potentially revolutionize the global beauty industry. Gel-type formulas are one such technology that Cosmax believes has the potential to reshape product lines. Inspired by the success of their gelatinous lipstick, which was launched this summer, Woo is now focusing on creating formulas that can adapt and change.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
