Mercedes CEO says he's a convert to fake V8 sounds in EVs: 'I was like a born-again Christian'
Mercedes-Benz CEO Ola Källenius said he found EV religion after driving an electric AMG with synthetic V8 sounds, shifts, and vibrations.
Mercedes-Benz's CEO Ola Källenius has embraced the use of artificial V8-like engine noises in the company's electric vehicles, describing the experience as a "born-again Christian" moment for him. This new sensory technology aims to replicate the feel of a combustion-powered car, even though EVs are inherently quiet. The system includes shaking car seats and simulated exhaust noises to provide a more authentic driving experience.
Källenius, who previously led AMG and McLaren, found the new electric AMG CLA 45 to be "the best V8 I'd ever driven." Despite the company's earlier struggles with EV adoption, Mercedes is now integrating electric powertrains into its existing vehicle lineup. However, Källenius acknowledged that "the consumer is not quite there yet" when it comes to fully embracing electric vehicles.
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