'Cosmetics ODM's role is creating what's not out there yet,' Cosmax R&D head says
SEONGNAM, Gyeonggi Province — Cosmax, one of Korea’s largest beauty original development manufacturing (ODM) companies, has to stay ahead of market trends as it develops products for some 5,000 beauty brands worldwide. Working with clients ranging from major European labels to emerging boutique brands, the company seeks not just to follow demand but to help shape the next beauty trend. At its…
Cosmax, a leading beauty original development and manufacturing (ODM) company in Korea, is constantly striving to anticipate market trends and trends in the global beauty industry. The company, which serves over 5,000 beauty brands across the world, including major European labels and emerging boutique brands, operates a research center in Seongnam, Gyeonggi Province where it is developing cutting-edge technologies with the potential to become major industry shifts.
Woo Young-hwa, the director of Cosmax's Makeup R&D Center, has highlighted three key technologies currently under development that could reshape the beauty industry. The first of these is gel-type formulas. Having already launched a gelatinous lipstick this summer that leaves minimal residue after use, Woo is now focusing on creating formulas that change in response to different environments.
This innovative approach aims to provide consumers with personalized and adaptable beauty products that cater to their unique needs and preferences.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
