Good Good's new president started his job right as the company's ad scandal erupted
The company brought on a new president right before the fallout from an ad with Callaway began. Critics say the spot promoted violence against women.
Good Good, a prominent YouTube golf channel with 2.3 million subscribers, recently appointed a new president, Joe Flannery, just as the company faced an ad scandal. The ad, featuring one of Good Good's founders, Garrett Clark, shoving a female group member and then picking up a golf driver, drew criticism for promoting violence against women.
Callaway, a prominent golf equipment brand, severed ties with Good Good over the controversy. Flannery, who previously worked for Callaway, is an experienced executive with a background at brands like Adidas and Nike. Despite his extensive experience, he arrived too late to prevent the fallout from the ad. The controversy has led to the removal of Good Good products from retailers like Dick's Sporting Goods and Golf Galaxy, and the golf group stepped away as the title sponsor of a fall PGA Tour event.
Good Good's CEO, Matt Kendrick, acknowledged the ad's negative impact and expressed confidence in Flannery's leadership to address the situation and steer the company forward.
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