Apple Announces Price Increase for Apple TV and Apple One Subscriptions
Chance Miller, 9to5Mac: Here are the full details on the price increases: Apple TV (monthly): $14.99 (up from $12.99) Apple TV (annual): $119 (up from $99) Apple One Individual: $21.95 (up from $19.95) Prices for other Apple One plans are unchanged. When Apple increased the price of Apple Music last month, it also raised the Apple One Family and Apple One Premier plans, but not the Individual…
Apple has recently announced a price increase for its Apple TV and Apple One subscriptions. The cost of Apple TV will rise from $12.99 to $14.99 per month. Additionally, the Individual tier of Apple One is also experiencing a price hike. Other Apple One plans remain unaffected by this change.
The new prices will apply to new subscribers starting today. Existing customers will be informed of the price increase approximately a month prior to being charged the higher amount. Notably, Apple last raised the price of Apple TV in August 2025, taking it from $12.99 per month to $9.99 per month. During that time, the company did not increase the price of the annual plan or Apple One bundles.
Apple has greatly expanded its Apple TV lineup in the past year, offering exclusive deals such as becoming the primary broadcaster of Formula 1 racing in the US. The streaming service also added Major League Soccer at no additional cost earlier this year. Recent successful Apple TV launches include the fourth season of Ted Lasso and the second season of Dark Matter. The upcoming second season of Slow Horses premieres on September 16.
The decision to raise Apple TV's price to $14.99 per month raises questions about whether this represents a good value for the services offered.
Written by urgent.news from 9to5Mac's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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