Apple announces price increase for Apple TV and Apple One subscriptions
Just weeks after announcing price increases for Apple Music, Apple today announced that Apple TV is also getting more expensive. The company confirmed to 9to5Mac that the price of Apple TV is increasing from $12.99 to $14.99 per month. The Individual tier of Apple One is also getting more expensive.
Apple has recently announced a price increase for its Apple TV and Apple One subscriptions. The cost of Apple TV will rise from $12.99 to $14.99 per month. Additionally, the Individual tier of Apple One is also experiencing a price hike. Other Apple One plans remain unaffected by this change.
The new prices will apply to new subscribers starting today. Existing customers will be informed of the price increase approximately a month prior to being charged the higher amount. Notably, Apple last raised the price of Apple TV in August 2025, taking it from $12.99 per month to $9.99 per month. During that time, the company did not increase the price of the annual plan or Apple One bundles.
Apple has greatly expanded its Apple TV lineup in the past year, offering exclusive deals such as becoming the primary broadcaster of Formula 1 racing in the US. The streaming service also added Major League Soccer at no additional cost earlier this year. Recent successful Apple TV launches include the fourth season of Ted Lasso and the second season of Dark Matter. The upcoming second season of Slow Horses premieres on September 16.
The decision to raise Apple TV's price to $14.99 per month raises questions about whether this represents a good value for the services offered.
Written by urgent.news from 9to5Mac's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 4 other outlets
- Apple TV now costs $14.99 a month after its fourth price hike in four years theverge.com
- Apple TV follows Apple Music with a price hike of its own androidauthority.com
- Apple's latest price hike is to Apple TV streaming and Apple One appleinsider.com
- Apple TV raises prices in the US, with the monthly price up by $2 to $14.99, its fourth increase in four years; the individual Apple One tier rises $2 to $21.95 (Todd Spangler/Variety) variety.com
