Golf media firm loses Callaway, PGA Tour deals over violent ad
Good Good Golf will no longer serve as title sponsor after an advert showing a golfer shoving a woman to the ground sparked backlash.
Golf equipment manufacturer Callaway has severed its partnership with media company Good Good Golf following outrage over a violent advertisement. The PGA Tour has also distanced itself from the company, announcing it will no longer sponsor an upcoming tournament. The controversial ad, which showed a male golfer pushing a woman to the ground, sparked widespread criticism and calls for a boycott of Callaway products.
Callaway reviewed the situation and promptly ended its relationship with Good Good, expressing deep regret for the hurt caused by the video. The company will donate $1 million to organizations combating violence against women as part of its corrective actions. Good Good Golf, which uses a YouTube channel to attract a younger audience, had previously apologized for the ad's content.
However, the backlash persisted, with the PGA Tour confirming the decision to drop Good Good Golf as the title sponsor for a tournament in Texas.
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- Golf media firm loses Callaway, PGA Tour deals over violent ad freemalaysiatoday.com
