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Bluesky adds an ‘algorithmic opt-out’ feature for those who don’t want to go viral

Sometimes people just want to post to their followers, Bluesky says.

Open social network Bluesky has introduced a new algorithmic opt-out feature, allowing users to prevent their posts from appearing in the main Discover feed. Posts on Bluesky's network are public by default, but the new feature makes a user's public posts less discoverable to individuals outside their existing personal network. The company's decision to add this feature came from users who wish to post for their followers without the risk of going viral.

To opt out, users can toggle a new option in the app's Privacy and Security settings. The change may take up to an hour to fully take effect. What's unique about this feature is that it extends beyond Bluesky's app, as the preference is recorded at the account level. This means the choice follows the user even when they post from another app powered by the same underlying protocol used by Bluesky, AT Proto. While other apps have access to this information, they must decide whether to respect it.

Written by urgent.news from TechCrunch's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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