Bluesky will let you opt-out of going viral

Bluesky, a competitive alternative to Elon Musk's X, has introduced an opt-out feature that allows users to prevent their posts from being recommended in the algorithmic Discover feed. This addition aims to give users more control over their social media experience and help them connect with their followers. According to Bluesky, not everyone wants to go viral, and this update addresses that concern.

The opt-out feature doesn't make the account private; it simply prevents algorithmic recommendations for non-followers on the main Discover feed. A user's posts will still be public, and the account will remain visible to everyone. However, turning on the opt-out feature makes it more difficult for a post to go viral. To activate the feature, users must navigate to the Privacy and Security settings in the Bluesky app and toggle on "Ask apps to hide my posts from algorithmic recommendations."

This setting takes effect across the platform within an hour and is account-level, which means other apps using Bluesky's AT Proto protocol can also utilize the feature. Bluesky has been focusing on hyper-customization features to differentiate itself from competitors, offering users greater control over their accounts. Earlier in the year, Bluesky rolled out new custom feed options, and recently, the platform expanded video limits, enabling users to upload videos up to 10 minutes long.