Apple sets Sept. 9 date for next iPhone launch event

Apple has announced its next launch event will take place on September 9, according to Greg Joswiak, a senior executive at the company. The event is expected to showcase the newest iPhone series, potentially including the highly anticipated foldable smartphone. Analysts believe the introduction of the foldable phone could be a significant milestone for Apple, as it could drive higher selling prices and margin growth.

This device will also pose a challenge to Samsung Electronics, which currently dominates the foldable smartphone market. This launch will mark the first major event for Apple's new CEO, John Ternus, who is set to assume leadership on September 1 as Tim Cook transitions to the role of executive chairman.