What to expect from Apple's 'Surprise and shine' iPhone 18 Pro event on September 9
Apple has confirmed its September special event will be held on September 9. It won't just be the iPhone 18 Pro or folding iPhone launch, but also the first event with John Ternus as CEO. Here's what to expect. The Apple logo accompanying the 2026 event invite Regular as clockwork, Apple holds an event in early September to launch new iPhone models and other products. Apple has just confirmed…
Apple has officially announced the launch date for its next big event, where it will unveil three new iPhone models and its first foldable device. The event is scheduled for September 9, 2026, at 10 AM PT, and will be held at the Apple Park campus in California's iconic Steve Jobs Theater. The invite features a stylized Apple logo with shiny edges and a sun in the center, along with the tagline "Surprise and shine," a play on the phrase "rise and shine," potentially referencing the company's first foldable.
The live event will be streamed on Apple's official YouTube channel, followed by device releases on the official Apple Newsroom section and X. Three devices are expected to be unveiled: the iPhone 18 Pro, the iPhone 18 Pro Max, and the iPhone Ultra.
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