Mahou revolutionizes its business with AI
El gigante cervecero ha duplicado su inversión en esta tecnología desde 2023. Esta transformación estratégica permite incorporar herramientas de inteligencia artificial para optimizar las operaciones diarias de la compañía, crear campañas publicitarias y conocer mejor al cliente. Leer
Mahou San Miguel is integrating artificial intelligence (IA) into its business to increase productivity, improve decision-making, and create new business capabilities. The company's director of Transformation and Systems, Guillermo Arrieta, says that data and IA are its "new yeast" and that they are being used to transform the business and make it grow faster.
Mahou San Miguel has created a team for data and IA, and by the end of 2023, nearly 40% of its eligible employees had licenses for tools like ChatGPT or Copilot. The company has seen significant benefits, including a 15% reduction in waste and over €540,000 in operational savings.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
