Lukas Flöer: Werbung, die aus dem Rahmen springt: Wie ein 29-Jähriger die größten Screens bespielt

Lukas Flöer, a 29-year-old entrepreneur, has managed to dominate the largest screens in Germany with his advertising company, Metads. At the age of 17, Flöer began his career as an intern at the advertising agency PHD in Düsseldorf and quickly rose through the ranks. He later worked at Screen On Demand, a marketing startup that is now part of Axel Springer.

Flöer's 3D advertisements are featured on over 257 square meters of screens in Berlin, including the Sony Center at Potsdamer Platz. He has worked with major clients such as Netflix, Red Bull, and Sephora, and has recently installed the first 3D screen in Hamburg using a drone at a height of 100 meters. Metads currently has over 50 clients and continues to grow.

What sets Flöer apart in this competitive market is his unique approach to 3D advertising. He curates the screens of major providers, advises clients, and creates content tailored to their needs. Flöer claims that their biggest competition is large advertising agencies like Ströer or Wall Decaux, which have larger budgets. However, Metads offers a more affordable alternative, with their first 3D campaign starting at just 10,000 euros.

Flöer's team consists of 20 people, with 15 in creation and five in sales. They can create a 3D ad within a week and charge around 100,000 euros for a national campaign. While they aim to limit their installations to around 1,000 screens, they have the capability to cover as many as 1000 screens for major campaigns. Flöer's goal is to make 3D advertising more accessible and affordable for businesses in Germany.