Lukas Flöer: Werbung, die aus dem Rahmen springt: Wie ein 29-Jähriger die größten Screens bespielt

Lukas Flöer, a 29-year-old entrepreneur, is revolutionizing the advertising industry by installing large screens with 3D content. Based in Berlin, he has already secured over 50 clients, including major names like Netflix, Red Bull, and Sephora. With his company Metads, he is occupying the largest advertising screens in Germany, a feat that has only been possible in the face of intense competition within the industry.

Flöer's journey began at the age of 17 when he started as an intern at advertising agency PHD in Düsseldorf. After graduating from high school, he opted for practical experience over further studies. His breakthrough came when PHD won the Volkswagen-Pitch in 2014, allowing him to join the team. Since then, he has left his mark on the advertising world by leveraging his unique approach to 3D advertising.

Flöer's company Metads has grown exponentially since its establishment in September 2023, during the COVID-19 pandemic. In just two years, their revenues have doubled, and they are on track for a two-digit million euro turnover this year. Their success can be attributed to their ability to offer 3D advertising in a way that is not commonly found in other parts of the world. While Europe has a few competitors, such as Lumenstory and Mad, Metads has carved out a niche for itself by providing a specialized and faster service.

One of the key aspects of Metads' strategy is their ability to create 3D content within a week, which is much faster than their competitors. They also offer their services at a lower cost compared to their competition, with a first 3D campaign starting at 10,000 euros. This allows them to showcase the possibilities of 3D advertising to their clients in a cost-effective manner.

Flöer's ambition is to showcase their work on as many screens as possible, but they focus mainly on 1000 screens for their large campaigns. They have even taken on projects involving flying screens, such as the largest 3D screen installation in Hamburg that spans 530 square meters. Their innovative approach and quick turnaround times have made them a force to be reckoned with in the advertising industry.