Lukas Flöer: Werbung, die aus dem Rahmen springt: Wie ein 29-Jähriger die größten Screens bespielt
Der Unternehmer baut 3D-Werbung für die größten deutschen Werbeflächen. Seit er Metads vor drei Jahren gegründet hat, verdoppelte er seinen Umsatz zweimal – und gewann große Kunden.
Lukas Flöer, a 29-year-old entrepreneur, has taken the advertising world by storm with his innovative approach to 3D screens. Operating under his company Metads, Flöer has secured contracts with major clients like Netflix, Red Bull, and Sephora, occupying some of the largest screens in Germany. His journey began at just 17 years old, working as an intern at advertising agency PHD in Düsseldorf, and led him to start Metads in September 2023 amidst the COVID-19 pandemic.
Flöer's success lies in his ability to create unique 3D experiences, setting him apart from competitors like Lumenstory and Mad. His approach involves curating content for existing screens, rather than covering every available screen, and offering affordable pricing starting at €10,000 for a first 3D campaign. With a team of 20 employees, Flöer has managed to carve out a niche in the German market, where competitors often struggle to make a significant impact.
He remains focused on delivering high-quality, memorable experiences that stand out amidst the sea of advertisements.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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