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Coffee franchise Angel in Us to reenter Indonesian market

Korean coffee franchise Angel in Us, operated by Lotte Group affiliate Lotte GRS, said Tuesday it will reenter the Indonesian market through a master franchise agreement with a local company. Angel in Us signed the agreement with Indonesian food and beverage company Bogajaya Group to open an outlet by the end of this year, the company said in a press release. A master franchise agreement allows a…

Coffee franchise Angel in Us to reenter Indonesian market

Korean coffee chain Angel in Us is set to return to the Indonesian market, according to a press release. The company will do so through a master franchise agreement with Indonesian food and beverage firm Bogajaya Group. This arrangement will allow Angel in Us to open a new outlet by the end of this year and potentially expand to 10 more across the next five years.

Previously, Lotte Group's affiliate Lotte GRS directly operated Angel in Us locations alongside its burger chain Lotteria in Indonesia. However, the company withdrew from the Southeast Asian market in 2020. With a population of approximately 270 million, Indonesia is seen as a strategic location for Angel in Us' global expansion efforts. Currently, Lotte GRS manages 240 Angel in Us outlets within South Korea, with no international branches in operation.

Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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