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Coffee franchise Angel in Us to reenter Indonesian market

Korean coffee franchise Angel in Us, operated by Lotte Group affiliate Lotte GRS, said Tuesday it will reenter the Indonesian market through a master franchise agreement with a local company. Angel in Us signed the agreement with Indonesian food and beverage company Bogajaya Group to open an outlet by the end of this year, the company said in a press release. A master franchise agreement allows a…

Coffee franchise Angel in Us to reenter Indonesian market

Coffee franchise Angel in Us, a subsidiary of Korean conglomerate Lotte Group, announced on Tuesday its return to the Indonesian market. The company signed a master franchise agreement with Indonesian food and beverage firm Bogajaya Group, which will facilitate the opening of an outlet by the end of the year. Master franchise agreements not only permit the establishment of franchise units within a designated region but also the sub-franchising of these units to third parties.

Prior to withdrawing from Southeast Asia in 2020, Lotte Group directly managed several Angel in Us outlets alongside its burger chain, Lotteria. With its partnership with Bogajaya, Angel in Us aims to open 10 outlets over the next five years, positioning Indonesia, home to a population of approximately 270 million, as a strategic hub for its global expansion.

Lotte GRS, the Korea-based entity managing the franchise, currently operates 240 Angel in Us outlets within its home country, with no overseas presence at present.

Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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