Coffee franchise Angel in Us to reenter Indonesian market

South Korean coffee franchise Angel in Us, a subsidiary of Lotte Group, announced on Tuesday its plans to return to the Indonesian market. This move was facilitated through a master franchise agreement with the local company, Bogajaya Group. The agreement allows Angel in Us to open a store by the end of this year, with the potential to expand to 10 outlets over the next five years.

The reentry into Indonesia, home to a population of approximately 270 million people, is seen as a strategic move for Angel in Us' global expansion. The company previously operated Angel in Us outlets under the Lotteria burger chain in Indonesia from 2013 to 2020 before pulling out of the Southeast Asian market. Currently, Lotte GRS Co. operates 240 Angel in Us outlets in South Korea, with no overseas outlets in operation.