Maharashtra Invites The World: State Gears Up To Become Global Hub For MICE Tourism
Maharashtra government has invited organisers, delegates and industry stakeholders from across the globe to host world-class events in the state as it pushes to become a global hub for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. Maharashtra Tourism Policy 2024 Drives Push For Global MICE Market The global invitation has been issued exactly one year after launching the…
The Maharashtra government has launched an invitation to global MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism stakeholders, aiming to establish the state as a leading international hub for such events. This initiative is part of the Maharashtra Tourism Policy 2024, which has introduced targeted fiscal and administrative frameworks to support the growth of MICE tourism.
At the heart of this strategy is the Maharashtra Convention Bureau, an institutional body that facilitates the coordination between government regulatory authorities and private sectors to streamline approvals and licensing for event organizers. The bureau, headquartered in Mumbai, is currently focused on promoting MICE tourism in key regions such as the Mumbai Metropolitan Region, Pune, Nashik, Nagpur, and Chhatrapati Sambhaji Nagar.
By offering a unified platform for collaboration and a range of fiscal incentives, Maharashtra aims to attract international event organizers and delegates, thereby boosting regional tourism revenue through higher spending by business travelers.
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