Ernakulam District Kudumbashree Mission eyeing return of ₹4 crore from its 250 Onam fairs
The stalls set up across the district offer an eclectic blend of products ranging from pickles and snacks to vegetables and flowers. Marketed under the campaign ‘Onam with Kudumbashree’ targets to offer a range of unadulterated and quality products to the public
The Ernakulam District Kudumbashree Mission is organising around 250 Onam fairs with the aim of generating a sales turnover of ₹4 crore. The stalls, spread across the district, feature a diverse range of products including pickles, snacks, vegetables, and flowers. The initiative, titled 'Onam with Kudumbashree', aims to provide quality products to the public at reasonable prices.
According to Rajeena T.M., coordinator of the Kudumbashree District Mission, the products are priced affordably, and locally made items tend to attract a dedicated customer base. In addition to these fairs, consumers can also purchase Kudumbashree's Onam products through the Pocketmart app. Rajeena expressed confidence in the sales target for this year, stating that they are anticipating a turnover of ₹4 crore.
The Ernakulam unit has shown consistent performance in previous Onam fairs. Last year, the Kudumbashree registered a sales turnover of ₹3.59 crore, and the units have already received numerous pre-bookings for Onasadya meals. Jincy Sunil, representing the Kottappady Community Development Society (CDS), is optimistic about the fair's success, particularly due to the availability of pesticide-free produce.
Jincy Shaji from Neeleshwaram panchayat highlighted that Onam fairs have been successfully conducted in the panchayat for the past six years, and she remains hopeful for a prosperous sale this year. However, the unpredictable weather has posed a challenge, with some regions experiencing damage due to heavy rainfall. Under the 'Onakkani' initiative, 1,712 joint liability groups (JLGs) are involved in cultivation across 1,318 acres.
Due to excessive rainfall, around 111.23 acres of cultivated area has been affected. In the 'Nirapolima' initiative, 242 JLGs are engaged in cultivation on 93 acres, with approximately 9.25 acres of cultivated area damaged by heavy rainfall. Ms. Rajeena emphasized that heavy rainfall has impacted a total of approximately 120.48 acres under both the Onakkani and Nirapolima initiatives.
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