Make AI Max work for your business with new testing and planning tools.

Google has unveiled new testing and planning tools within its AI Max platform, designed to assist businesses in harnessing the power of Google AI for enhanced campaign performance. Building upon the one-click experiment feature, these new tools enable users to conduct A/B tests on multiple Search campaigns simultaneously, evaluating various budgets and ROI targets. This feature is set to be rolled out in September, allowing businesses to observe the direct impact of scaling campaigns on their bottom line.

For those who rely on specific brand or location controls, Google has simplified A/B testing by making it easier to implement these settings within the testing framework. This ensures businesses can confidently test the effects of AI Max without breaching their predefined guardrails.

Moreover, Google's Performance Planner has been updated to provide insights into how alterations, such as changes in bidding strategies or budget allocation, could influence the performance of existing campaigns. This predictive capability allows users to apply recommended changes with a single click, streamlining the optimization process.

To further support businesses in leveraging Google AI, Google is inviting interested parties to attend the Rethink 2026 event, where they can gain deeper insights into scaling performance with Google AI and explore the latest industry best practices. This initiative aims to equip businesses with the knowledge and tools necessary to maximize the benefits of AI-driven advertising strategies.