APR's European sales top $161.8 mil. in 1st half, sets $353 mil. full-year goal
Beauty and beauty device maker APR said Wednesday its European sales reached 228.9 billion won ($161.8 million) in the first half of 2026, up roughly 363 percent from a year earlier, as the company raises its full-year European sales target to 500 billion won (about $353.4 million). European sales accounted for about 17 percent of APR's total first-half revenue, the company said. APR opened…
APR, the beauty and beauty device maker, reported that its European sales reached $161.8 million in the first half of 2026, marking a substantial 363% increase from the previous year. The company has now set a target of $353.4 million for full-year European sales. European sales comprised approximately 17% of APR's total first-half revenue.
The company launched official storefronts on Amazon in the UK, France, Germany, Italy, and Spain last year, with sales in each market growing over eightfold on average since January, with June setting a record for monthly sales due to Amazon's Prime Day promotion. Offline sales in Europe also experienced significant growth, with cumulative sales more than nine times higher than the same period a year earlier.
APR entered the European offline store market in early 2025 and has since expanded its retail presence, including the addition of Sephora stores in March. The number of stock-keeping units (SKUs) APR operates in Europe has grown more than fivefold since the previous year.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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