홈플러스의 귀환…‘690원 꽃게·4990원 계란’ 앞세워 흥행 돌풍 굳히기

Homeplus successfully reopened its stores with a massive initial influx of customers attracted by a discounted pricing campaign. In a bold move to boost sales, the company is now offering special promotions aimed at satisfying customers and rebuilding trust with suppliers. The company announced on the 19th that it would run a major special promotion called "Homeplus is Back" to reward customers who returned to the stores after the reopening.

After just one day of reopening, the store recorded sales of 437 billion won, a 74% increase compared to the pre-closure period, indicating a strong initial response. The strategy will leverage eye-catching food discounts to maintain customer flow. From the 21st to the 23rd, the store will offer massive discounts on pork belly, fresh seafood, and other products.

During this three-day period, a rare autumnal wildflower called "Cold Water Self-Pruning Flower" will be sold for 690 won per 100g, and a limited quantity of US-produced white fresh chicken eggs (30 pcs) will be sold for 4990 won. Members of the "My Homeplus" loyalty program will receive a 5000 won discount on a variety of fruits, including grapes, apples, pears, and kiwis.

The company will also offer discounts on meat and seafood products. A 50% discount will be applied to "Cold Steamed Whole Pork Belly," and 50% off US-grown gizzard bacon and 2nd grade and tail meat of Korean beef will be offered on the 21st and 22nd, respectively. Minced meat products such as four types of marinated meat will be offered at 40% off, and from the 20th to the 21st, "Healthy Garlic-Drizzled Roasted Turkey" will be sold at a "buy one, get one free" deal.

In addition, Norwegian fresh fish, biological squid, and Jeju biological grouper will be offered at 50% discounts, and "Two Big Breasted Roasted Chicken" will be sold for 9990 won. Homeplus officials stated that they will continue to provide good products at affordable prices to prove their structural normalization to customers.

However, industry experts see high risks from revenue deterioration and liability issues after the initial heavy discounts. The company's ability to demonstrate substantive self-sufficiency with real customer returns will be a critical test as it faces a Seoul court hearing on the 2nd of next month.