APR's European sales top $161.8 mil. in 1st half, sets $353 mil. full-year goal
Beauty and beauty device maker APR said Wednesday its European sales reached 228.9 billion won ($161.8 million) in the first half of 2026, up roughly 363 percent from a year earlier, as the company raises its full-year European sales target to 500 billion won (about $353.4 million). European sales accounted for about 17 percent of APR's total first-half revenue, the company said. APR opened…
APR, a beauty and beauty device maker, reported that its European sales reached $161.8 million in the first half of 2026, marking a staggering 363 percent increase year-over-year. The company has now raised its full-year European sales target to $353.4 million. European sales constituted approximately 17 percent of APR's total first-half revenue.
The company opened official storefronts on Amazon in Britain, France, Germany, Italy, and Spain late last year, and by June, sales in each of these markets had surged more than eightfold on average compared to January. The month of June saw a record-breaking month for sales on Amazon due to its Prime Day promotion. OFFLINE sales in Europe also saw a sharp increase, with cumulative offline sales in the first half of 2026 being more than nine times higher than a year earlier.
APR entered Europe's offline store market in early 2025 and has since expanded its retail footprint, including the addition of Sephora stores in March. The number of stock-keeping units (SKUs) APR operates in Europe grew more than fivefold from a year earlier.
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