CJ eyes $8.47 bil. in annual sales in N. America by 2028
CJ Group has set a goal of generating 12 trillion won ($8.47 billion) in annual sales in North America by 2028 through synergies among its Korean food, entertainment and beauty businesses. CJ unveiled its mid- to long-term North American business strategy at an event in Los Angeles on Saturday (local time), outlining plans to leverage the growing popularity of K-culture to expand its presence in…
CJ Group has set an ambitious target of generating $8.47 billion in annual sales in North America by 2028, according to the company's mid- to long-term business strategy unveiled in Los Angeles on Saturday. The Korean conglomerate aims to capitalize on the growing popularity of K-culture to expand its presence in the region.
In 2023, CJ's sales in North America reached 8 trillion won, more than ten times the 800 billion won recorded in 2017. The company's compound annual growth rate over the eight-year period was approximately 33 percent.
CJ Group CEO Heo Min-hoe emphasized the importance of building an ecosystem that connects the popularity of K-wave to K-lifestyle experiences to accelerate expansion in the North American market. The company's journey in the US began in 1995 with an investment in the film studio DreamWorks.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- CJ eyes $8.47 bil. in annual sales in N. America by 2028 koreatimes.co.kr
- CJ eyes 12 tln won in annual sales in N. America by 2028 en.yna.co.kr
