CJ eyes $8.47 bil. in annual sales in N. America by 2028
CJ Group has set a goal of generating 12 trillion won ($8.47 billion) in annual sales in North America by 2028 through synergies among its Korean food, entertainment and beauty businesses. CJ unveiled its mid- to long-term North American business strategy at an event in Los Angeles on Saturday (local time), outlining plans to leverage the growing popularity of K-culture to expand its presence in…
CJ Group aims to achieve $8.47 billion in annual sales in North America by 2028, according to a strategy unveiled in Los Angeles on Saturday. The Korean conglomerate plans to capitalize on the rising popularity of K-culture to bolster its presence in the region. In 2022, CJ's sales in North America surpassed 8 trillion won, more than ten times the 800 billion won recorded in 2017.
The company's compound annual growth rate in this market over the past eight years stood at around 33 percent, as reported by CJ. Heo Min-hoe, CEO of CJ Group, emphasized the company's intent to accelerate expansion by creating an ecosystem that connects the global appeal of K-wave culture to the broader K-lifestyle experience.
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Also reported by 2 other outlets
- CJ eyes $8.47 bil. in annual sales in N. America by 2028 koreatimes.co.kr
- CJ eyes 12 tln won in annual sales in N. America by 2028 en.yna.co.kr
