Vimal Elaichi or surrogate pan masala ad? Why Tukaram Mundhe-led Maharashtra FDA flagged SRK, Ajay Devgn campaign
Maharashtra FDA has issued notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over a Vimal Elaichi ad, alleging it could indirectly promote prohibited pan masala. The actors have 15 days to respond.
The Maharashtra Food and Drug Administration (FDA) has issued a show-cause notice to Bollywood stars Shah Rukh Khan, Ajay Devgn and Tiger Shroff following their advertisement for Vimal Elaichi, alleging the campaign could be seen as indirect or surrogate promotion of pan masala and tobacco-related products, according to PTI. The regulatory body delivered the notice on August 11, giving the trio 15 days to respond with explanations and supporting documentation.
The FDA's primary concern is the use of the VIMAL brand name in the advertising of elaichi, as it could potentially promote prohibited pan masala and tobacco products, contravening state regulations. The notice cited provisions from the Food Safety and Standards Act, 2006, including Sections 24 and 53, which pertain to misleading food advertisements and penalties for their dissemination.
The FDA is requesting records of endorsement agreements, product specifics, and documentary evidence to ascertain if Vimal Elaichi is an independent item or a surrogate for Vimal Pan Masala.
Written by urgent.news from Live Mint's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
