‘Nobody will be spared’: Tukaram Mundhe after Maharashtra FDA notices to SRK, Ajay Devgn over Vimal ad
“Everybody across the chain is responsible. It applies to all,” Maharashtra FDA commissioner Tukaram Mundhe said.
Maharashtra's Food and Drug Administration (FDA) commissioner, Tukaram Mundhe, has warned that the state's regulations will be enforced against all those involved in advertising surrogate products, including celebrities. The FDA issued show-cause notices to Bollywood stars Shah Rukh Khan, Ajay Devgn, and Tiger Shroff for endorsing Vimal Elaichi, which is believed to be a tobacco product, potentially constituting surrogate promotion.
Mundhe emphasized that every party in the advertising chain is accountable and urged endorsers to review FSSAI guidelines. The agency has been conducting a statewide crackdown on food safety violations, suspending licenses of various establishments for different infractions.
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