¿Por qué un pequeño pueblo riojano es la capital mundial de las butacas?
El municipio de Ezcaray cuenta con tres fábricas que han acomodado a miles de espectadores de cine en España desde hace más de medio siglo. Ahora sus productos llegan a teatros y estadios internacionales
Every summer, thousands of tourists flock to the small Riojan town of Ezcaray, nestled among its century-old hermitages, Michelin-starred restaurants, and scenic hiking trails. Yet, the "pride" that locals, including Gabriel Mendoza and Laura Echevarría, refer to is not found in these celebrated sites, but rather in a less conspicuous area of the town: the El Ram industrial zone located in the north.
This enclave houses three companies - Ezcaray Seating, Euro Seating, and Ascénder - that craft seating for thousands of Spanish cinema-goers, as well as for audiences at the Santiago Bernabéu stadium. The satisfaction, as Mendoza and Echevarría express, stems not only from the mention of Ezcaray's name across Spain, but also from its global reach.
The factories export tens of thousands of seats annually to stadiums and theaters on all five continents, a success story marked by its fair share of challenges.
Written by urgent.news from El Pais Economia's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
