Why did Pinterest choose Oxford Street for its new HQ?
Pinterest is not a bricks and mortar business, nor is it explicitly a retail one. So why choose Oxford Street for its slick new home?
Oxford Street, a hub for British retail, has been chosen as the location for Pinterest's new UK headquarters. Greg Owens, Pinterest's vice president of international, explained that the digital shop window company opts to be close to retail partners such as Primark, Samsung, and H&M, reflecting the belief that the most successful retailers seamlessly connect online and offline experiences.
The move comes as Oxford Street undergoes rejuvenation following a difficult period, and Pinterest aims to showcase quality retail in the area.
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