NINGJI Takes Centre Stage at KLCC, Strengthening Its Position as a Benchmark for Southeast Asian Expansion Through Five Key Localization Strategies
HONG KONG SAR - Media OutReach Newswire - 14 August 2026 – From 23 to 25 July 2026, the ninth Franchise Expo Malaysia 2026 was held at the Kuala Lumpur Convention Centre (KLCC). As one of China's leading new-style tea brands, NINGJI was invited to participate and quickly became one of the highlights of the exhibition with its distinctive brand appeal. During the event, Dato' Liew Bin, President…
At the ninth Franchise Expo Malaysia held from July 23-25, 2026, NINGJI, a leading new-style tea brand from China, showcased its localization strategies in Malaysia. Dato Liew Bin, President of the Malaysia Retail Chain Association, visited the NINGJI booth to discuss the brand's expansion plans. NINGJI signed agreements for 20 new stores during the event, bringing its total contracted stores in Malaysia to 82.
The brand aims to establish a strong presence in key commercial districts of Kuala Lumpur and Johor Bahru, using these cities as strategic hubs. NINGJI plans to build a forward warehouse in Malaysia by the end of the year to ensure efficient T+1 delivery and reduce inventory risks for franchise partners. The brand will introduce new pineapple series and maintain a quarterly product launch cycle to cater to local tastes.
A professional local team is being assembled to enhance the brand's responsiveness throughout the store development process.
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