NINGJI outlines five localization strategies at Franchise Expo Malaysia
Beverage retailer NINGJI presented five key localization strategies at the ninth Franchise Expo Malaysia 2026 to expand retail store operations across Southeast Asian consumer markets
At the ninth Franchise Expo Malaysia held from July 23-25, 2026, NINGJI, a leading new-style tea brand from China, showcased its localization strategies in Malaysia. Dato Liew Bin, President of the Malaysia Retail Chain Association, visited the NINGJI booth to discuss the brand's expansion plans. NINGJI signed agreements for 20 new stores during the event, bringing its total contracted stores in Malaysia to 82.
The brand aims to establish a strong presence in key commercial districts of Kuala Lumpur and Johor Bahru, using these cities as strategic hubs. NINGJI plans to build a forward warehouse in Malaysia by the end of the year to ensure efficient T+1 delivery and reduce inventory risks for franchise partners. The brand will introduce new pineapple series and maintain a quarterly product launch cycle to cater to local tastes.
A professional local team is being assembled to enhance the brand's responsiveness throughout the store development process.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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