Julia Mellor's mission to globalize soju
Many people think of soju, Korea's iconic distilled alcoholic beverage, as a cheap, low-quality liquor that comes in a green bottle and causes a killer hangover. But Julia Mellor, founder of The Sool Company, has made it her mission to evangelize the traditional rice-based version of the drink. Recently, she set up a booth at the International Dutch Distillers Festival, where she gave two soju…
Julia Mellor, the founder of The Sool Company, is on a mission to popularize soju, the iconic Korean distilled alcoholic beverage. She believes that many people have a misconception that soju is a cheap, low-quality liquor that comes in a green bottle and causes a severe hangover. However, Mellor is determined to change this perception and showcase the true potential of traditional rice-based soju.
Recently, Mellor had the opportunity to introduce this premium Korean spirit to a new audience at the International Dutch Distillers Festival. She set up a booth and conducted two masterclasses for 110 guests, showcasing three craft soju varieties paired with Korean snacks. Being at a Dutch festival, where the audience was predominantly unfamiliar with soju, allowed Mellor to make a significant impact.
She expressed her excitement about this milestone, stating that it provided them with a much-needed confidence boost and validated their direction.
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- Julia Mellor's mission to globalize soju koreatimes.co.kr
