Julia Mellor's mission to globalize soju
Many people think of soju, Korea's iconic distilled alcoholic beverage, as a cheap, low-quality liquor that comes in a green bottle and causes a killer hangover. But Julia Mellor, founder of The Sool Company, has made it her mission to evangelize the traditional rice-based version of the drink. Recently, she set up a booth at the International Dutch Distillers Festival, where she gave two soju…
Julia Mellor, the founder of The Sool Company, has embarked on a mission to introduce global audiences to traditional Korean soju, a distilled alcoholic beverage. Despite its reputation as a cheap, low-quality liquor, Mellor aims to showcase the premium quality of rice-based soju through her efforts. She recently participated in the International Dutch Distillers Festival, where she organized two soju masterclasses for 110 guests.
The festival was predominantly Dutch, and most attendees were unfamiliar with soju, making it an ideal platform for Mellor to introduce them to the drink. Mellor, an Australian, spent 17 years living in Korea, where she developed a deep appreciation for the culture and the traditional rice-based soju. She believes that once people try premium Korean spirits without preconceived notions, the quality of the drink becomes evident.
Mellor sees this event as a significant milestone, providing a confidence boost that they are on the right path to globalizing soju.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
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- Julia Mellor's mission to globalize soju koreatimes.co.kr
