Instagram Changes its Logo Look for First Time in 10 Years

Instagram has unveiled a redesigned logo for the first time in ten years, maintaining the familiar pink, orange, and purple gradient icon that users have come to recognize. The most significant change comes from the updated wordmark, featuring softer curves and a more handwritten appearance in letters like "s," "g," and "r." Instagram's decision to refresh its branding comes after a decade of using the same wordmark, with Meta's CEO Adam Mosseri announcing the change on the platform.

Mosseri explained that while the new design retains elements of Instagram's original visual identity, it aims to create a simpler, cleaner, and more modern look suitable for the brand.

The redesigned wordmark has already sparked online reactions, with some users joking that it resembles "Instagzam." Despite the attention, Instagram has kept its most recognizable visual element, the gradient camera icon, unchanged. Users are encouraged to share their opinions on the updated look, and the new typography will be visible whenever Instagram displays its full brand name alongside the app symbol.

While the change may seem minor, it has generated a significant online response, marking a departure from the status quo after a decade of the same design.