This is Instagram’s new logo
Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that's somehow less legible than its predecessor. Like, that totally says "Instagzam", right? "The wordmark at the top of the app hasn't changed in 10 years, […]
Instagram has unveiled a redesigned logo for the first time in ten years, maintaining the familiar pink, orange, and purple gradient icon that users have come to recognize. The most significant change comes from the updated wordmark, featuring softer curves and a more handwritten appearance in letters like "s," "g," and "r." Instagram's decision to refresh its branding comes after a decade of using the same wordmark, with Meta's CEO Adam Mosseri announcing the change on the platform.
Mosseri explained that while the new design retains elements of Instagram's original visual identity, it aims to create a simpler, cleaner, and more modern look suitable for the brand.
The redesigned wordmark has already sparked online reactions, with some users joking that it resembles "Instagzam." Despite the attention, Instagram has kept its most recognizable visual element, the gradient camera icon, unchanged. Users are encouraged to share their opinions on the updated look, and the new typography will be visible whenever Instagram displays its full brand name alongside the app symbol.
While the change may seem minor, it has generated a significant online response, marking a departure from the status quo after a decade of the same design.
Written by urgent.news from ProPakistani's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 2 other outlets
- Instagram Changes its Logo Look for First Time in 10 Years propakistani.pk
- Instagram just redesigned its logo for the worst possible reason creativebloq.com
