Shopee Logs 4 Billion Local Product Sales Since 2022
Shopee Indonesia has recorded 4 billion local product sales through its "Pilih Lokal" channel since 2022, supporting MSMEs and export expansion.
Shopee Indonesia has sold four billion local products through its Pilih Lokal channel since 2022, according to Deputy Director of Government Relations Balques Manisang. The milestone highlights the platform's focus on domestic sales via its dedicated local feature. During a launch event at Taman Mini Indonesia Indah (TMII) in Jakarta, Balques explained that enhancing visibility for products and assisting sellers in expanding their reach are key strategies.
The platform also provides digital skills training for micro, small, and medium enterprises (MSMEs) through Shopee Campus, engaging over 514 regencies and cities in Indonesia. Additionally, Shopee offers the Shopee Export Program and Shopee Flexi Export Program to help local entrepreneurs enter international markets. Trade Minister Budi Santoso emphasized that digitalization is becoming essential for retail, noting that online channels offer alternatives to physical stores, which require more capital.
He highlighted that many merchants are adopting a hybrid approach, combining online and offline channels to cater to consumer preferences for both digital convenience and tangible product inspection.
Written by urgent.news from Tempo.co English's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
