Duolingo acquires London-based animation studio Animade to strengthen its creative capabilities

Duolingo, the mobile learning platform, has acquired Animade, a London-based animation and motion design studio. Animade, founded in London, has established an international reputation for crafting expressive motion systems, interactive experiences, and product storytelling for leading technology companies and brands. The acquisition will see the Animade team join Duolingo's Design Studio, enhancing the company's ability to support product innovation, growth experiments, and new creative initiatives across the business.

This move also strengthens Duolingo's creative presence in the UK, demonstrating its ongoing investment in top-tier talent.

Jen Judd, Co-Founder of Animade, expressed her excitement about joining Duolingo, stating, "I can't think of a more exciting place to continue that mission than at Duolingo." She emphasized the importance of thoughtful design and animation in creating lasting impressions and making technology feel more human.

Mig Reyes, Head of Design at Duolingo, echoed similar sentiments, saying, "Great products aren't defined only by what they do, but by how they make people feel." He added, "Motion design has become a core part of how we help learners understand, enjoy, and return to Duolingo every day. Animade has built a reputation for exceptional creative craft, and bringing their team into Duolingo is an investment in the people and capabilities that will help us build even better learning experiences."