Exclusive: Former Dyson India Boss Ankit Jain Bags Funding From BEENEXT For New Venture

Former Dyson India Managing Director Ankit Jain has launched a new startup focused on premium consumer appliances, with the support of Singapore-based investment firm BEENEXT. The venture, currently operating in stealth mode, has secured undisclosed pre-seed funding. Jain, an alumnus of the Indian School of Business (ISB), has a rich background in the consumer goods sector, having worked with Nestle India, Walmart, and 21st Century Fox before joining Dyson in 2017.

He was appointed as the MD of Dyson India in 2021, overseeing the company's expansion in India, and later served as MD for Dyson's Middle East and Africa operations. Jain left Dyson in February this year. In a LinkedIn post announcing his exit, Jain expressed his intention to build something new and hinted at future announcements.

Jain's upcoming startup will focus on a segment that includes innovative brands like Nester, Nuuk, Atomberg, Geek Technology, and Wonderchef, which are competing with established players such as Havells and Usha. The Indian household appliances market is growing due to factors such as rising disposable incomes, urbanisation, increased adoption of smart appliances, and the expansion of ecommerce and retail infrastructure.

The market, valued at $22.45 billion in 2024, is expected to reach $33.63 billion by 2030, with an annual growth rate of 7.2% between 2025 and 2030.