JETCO Connect 2 0 Expands Johor Singapore Tourism Partnerships for Visit Johor 2026
Tourism initiative JETCO Connect 2 0 invited regional commercial partners to establish cross border collaborations between Johor and Singapore to support marketing efforts for the Visit Johor 2026 campaign
Singapore's Johor Economic, Tourism and Cultural Office (JETCO) is bolstering its partnerships with Singapore's tourism sector through JETCO Connect 2.0, an expanded initiative set to launch in 2026. This upgraded program transitions the focus from showcasing Johor's attractions to building cross-border collaborations, aligning with the goals of Visit Johor 2026.
Scheduled activities include a Familiarisation Trip from August 12-13, where approximately 40 Singapore travel trade representatives will tour Johor's cultural, nature, and urban attractions. A Tourism Product Development Workshop on August 13 will gather 80 stakeholders from both countries to co-create tourism packages tailored for the Singapore market. These offerings will encompass heritage, gastronomy, eco-tourism, sports, golf, halal experiences, and island tourism.
A significant outcome from previous discussions is the launch of SVIP 27-Seater Daily Coach service on September 1, 2026. This coach features spacious seating, individual USB charging points, and strategically located depots in Tampines, Suntec City, and Jurong East. The service will run from September 1 to October 31, 2026, with bookings priced at $45 per passenger, including a waived $10 upgrade fee. Additional details are available in Annex.
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