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South Korea's cafe culture and bakery-themed events have sparked a new travel trend known as "bread pilgrimages." Travelers are eager to visit renowned bakeries and attend bread festivals across the country. Digital travel platform Agoda has identified the top domestic bread pilgrimage destinations for the second half of 2026, based on accommodation searches made by South Korean travelers from January to June.

Goyang led the pack with a 22% surge in searches, driven by the 2026 Cafe & Bakery Fair Season 2. Daejeon, Jeongseon, Suwon, and Seoul rounded out the top five destinations, with increases of 18%, 17%, 15%, and 11%, respectively. Factors contributing to the rise in interest include unique local experiences, upcoming events like the Bread Taxi in Daejeon and Bread Trail Run 2026 in Jeongseon, and the Korea Coffee & Dessert Festival Season 2 in Suwon.

Agoda's Country Director Alex Park highlighted the importance of food in travel experiences, noting that bread is evolving into a destination and experience in itself.