The Apple Watch could get outrageouly expensive with new premium models planned

Apple is reportedly eyeing a premium upgrade for its Apple Watch line, potentially introducing new high-end models that could significantly increase the price tag, according to Bloomberg's Power On newsletter. Currently, the most expensive Apple Watch model, the Hermès Ultra 3, retails at $1,399. However, the premium versions under consideration could easily surpass this figure, given the potential inclusion of exclusive materials, finishes, and health sensors.

Sources suggest Apple might introduce a new tier of watches above the existing Ultra model, equipped with enhanced biosensing capabilities and improved power efficiency. An additional feature under review is a blood-pressure monitoring function, currently under FDA review. Moreover, the upcoming Apple Watch Ultra 4 may also see a slight price increase due to rising component costs.

Beyond the premium watch models, Apple is reportedly contemplating a broader overhaul of its smartwatch lineup, extending into 2027 and potentially 2028. This includes exploring different screen sizes and display types, as well as considering the possibility of screen-free fitness wearables. The company has even toyed with the idea of a round display for the Apple Watch, although this concept appears unlikely to see the light of day.