A new ceramic Apple Watch could go on sale soon
Bloomberg’s Mark Gurman wrote today that Apple is planning a return of the much-beloved ceramic Apple Watch. In fact, Gurman says a new ceramic Watch could go on sale as soon as this year. The ceramic watch option was last offered in 2019 as the ‘Apple Watch Edition Series 5’, back when it still used the Edition branding for its more premium watches featuring higher-end materials.
Apple is reportedly planning to reintroduce a ceramic version of the Apple Watch, according to Bloomberg's Mark Gurman. The new ceramic Watch could hit the market as early as this year, following a seven-year absence since the 'Apple Watch Edition Series 5' was last offered in 2019. The ceramic casing, known for its deep-gloss appearance and scratch resistance, was previously available in white and black options.
However, it was discontinued when Apple shifted to the Series 6 in 2020. The current Watch Series 11 is only available in aluminum or titanium, with the Apple Watch Ultra exclusively in titanium. Ceramic is expected to be positioned as an even more premium material option compared to the existing materials.
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