Apple Watch Rethink Could See Debut of Round Model, Screenless Fitness Tracker, and More

Apple is contemplating a significant overhaul of its Apple Watch lineup, according to Bloomberg's Mark Gurman. The tech giant is exploring a range of new designs, from a round display model to a screenless fitness tracker and even more advanced features. This radical redesign is seen as a potential game-changer, comparable to the foldable iPhone.

Apple's industrial design team has been exploring these possibilities, taking into account the growing popularity of fitness bands without screens and smart rings. The company is also considering new Apple Watch models with different screen sizes and more premium variants, alongside more affordable options, including the Apple Watch SE.

Despite the uncertainty, Apple is committed to reinventing its wearables, aiming to make them more AI-focused and revamping the Health app. This potential revamp could be as transformative as the iPhone's move from a slab design to a foldable device, according to Gurman. The goal is to revitalize the Wearables, Home, and Accessories segment, which has struggled with growth recently.