Apple going circular could make the Watch better at being a watch

Apple's ongoing exploration of new designs for the Apple Watch could potentially result in a circular model, which could significantly alter its appearance and functionality. A circular design might make the device more fashionable, blending seamlessly with various outfits and traditional clothing, potentially attracting users who previously avoided the Watch due to its tech-savvy look.

This shift could also make the Apple Watch feel less like a computer and more like a conventional timepiece, although it would require significant changes to the current watchOS interface, which is optimized for rectangular screens.

On the other hand, the current rectangular shape of the Apple Watch provides a practical advantage for developers, allowing them to arrange interface elements more easily. A circular design would limit usable space and might necessitate a redesign of the keyboard and other interface components, potentially making typing on the device more challenging.

Moreover, the components inside the Watch are not circular, and fitting them into a circular case could create awkward dead spaces, potentially requiring thicker devices or redesigning internal components, which could increase manufacturing costs.

Apple has already experimented with circular watch designs, as seen with Samsung, Google, and Garmin, but the company is known for its focus on thinness and internal packaging. A circular Apple Watch could be appealing for users prioritizing health tracking and smart features while maintaining a more stylish appearance, but it would necessitate substantial changes to watchOS, app design, internal components, and potentially battery capacity.

This scenario could lead to a new branch of the Apple Watch lineup, catering to users who prefer a more traditional timepiece appearance. However, these changes would require careful consideration and could pose challenges for developers and the overall user experience.